Web Analytics Expert in Internet Marketing

A web analytics expert was requested for a patent infringement case involving web applications which tracked website client interaction data for internet marketing purposes. The patents described methods, usually using web applications such as Java or JavaScript, for tracking client interaction with a network resource downloaded from a server which falls into the generic description of web analytics. Marketers utilized web analytics to measure activity on web sites and then translate that data into usable information for a customer's business needs. The technique is also commonly referred to as data mining.

IMS ExpertServices™ sought an expert in web analytics with a solid background in computer science to analyze the source code and methodology of the web applications involved. The expert was required to understand the relationship of web analytics to internet marketing.

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Analytical Programming Expert

This web analytics expert has more than 20 years of experience in web applications and data mining. He received both his master’s degree and Ph.D. in computer science. He has been both an academician and a consultant to the internet marketing industry. He has developed analytical programs for large clients. He has published articles on modeling behavior, screening and interpreting data. He is very capable at the deepest level of analytical programming. IMS Reference #4999270

Web Applications Expert

This consultant, a web analytics expert, has more than 40 years of experience in the high-tech industry and has been a consultant to the industry since 1970. He began working with Java in the mid-1990’s when it first emerged. He is the publisher of more than 500 technical articles and 27 computer books. He was the editor of a technical journal when web applications and Java emerged and became commercially viable. He is deeply familiar with web applications and the use of Javascript based applications for web analytics. In 1997 he was inducted into the Computer Hall of Fame. IMS Reference #4999870