By
Robert J. Ambrogi
Bulletin Newsletter: March 2007
In a victory for major U.S. companies, a unanimous Supreme Court has set a strict
standard of proof for cases alleging predatory bidding in violation of federal
antitrust law. The court held that the standard it applied in 1993 to predatory
selling also applies to predatory buying.
That means that a plaintiff alleging predatory bidding must satisfy a two-prong
test. First, it must show that the defendant bid so high a price on raw materials
that it would lose money on sales of its products. Second, it must show that
the defendant would later recoup its losses after driving its competitors out
of business.
The February 20th decision,
Weyerhaeuser Co. v. Ross-Simmons Hardwood Lumber
Co., reversed a $79 million verdict against the lumber company which the
9th U.S. Circuit Court of Appeals had affirmed. It was written by Justice Clarence
Thomas.
The case involved a claim by Ross-Simmons, a Vancouver, Washington sawmill, that
Weyerhaeuser used its dominant position in the Northwest timber market to drive
it out of business. Ross-Simmons contended that Weyerhaeuser bid up the price
of sawlogs to a level that prevented Ross-Simmons from competing.
To prove this at trial, Ross-Simmons presented
evidence that Weyerhaeuser controlled a dominant share of the sawlog-purchasing
market, sawlog prices rose during the predatory period, and Weyerhaeuser's
profits declined during the same period. The jury returned a verdict
for Ross-Simmons of $26 million, which was trebled to $79 million.
In affirming the verdict, the 9th Circuit rejected Weyerhaeuser's contention
that the two-pronged standard applied in claims of predatory pricing – set
by the Supreme Court in its 1993 decision,
Brooke Group Ltd. v. Brown & Williamson
Tobacco Corp. –
should be applied also to claims of predatory bidding.
The Supreme Court disagreed, ruling that the
Brooke Group test does
apply. In so finding, the court noted the parallels between a company's exercise
of monopoly power in predatory pricing and a predatory bidding scheme's reliance
on monopsony power, or "market power on the buy side of the market."
"If all goes as planned," Justice Thomas explained, "the predatory
bidder will reap monopsonistic profits that will offset any losses suffered in
bidding up input prices." Given these parallels, the court said, predatory-pricing
and predatory-bidding claims "are analytically similar" and "similar
legal standards should apply to claims of monopolization and to claims of monopsonization."
"Both claims involve the deliberate use of unilateral pricing measures for
anticompetitive purposes," Justice Thomas wrote.
"And both claims logically require firms to incur short-term
losses on the chance that they might reap supracompetitive profits
in the future." These similarities led the court to adapt
its two-pronged
Brooke Group test to apply to predatory-bidding
claims.
The first prong, Justice Thomas said, requires
the plaintiff to prove "that the alleged predatory bidding
led to below-cost pricing of the predator's outputs. That is, the
predator’s bidding on the buy side must have caused the cost
of the relevant output to rise above the revenues generated in
the sale of those outputs."
The second prong requires the plaintiff to prove
"that the defendant has a dangerous probability of recouping
the losses incurred in bidding up input prices through the exercise
of monopsony power. Absent proof of likely recoupment, a strategy
of predatory bidding makes no economic sense because it would involve
short-term losses with no likelihood of offsetting long-term gains."
In setting so strict a standard, Justice Thomas noted that there may be a "multitude" of
legitimate, procompetitive reasons for a company to engage in higher bidding. "[T]he
risk of chilling procompetitive behavior with too lax a liability standard is
as serious here as it was in Brook Group," Thomas said. "Consequently,
only higher bidding that leads to below-cost pricing in the relevant output market
will suffice as a basic for liability for predatory bidding."
The decision is
Weyerhaeuser Co. v. Ross-Simmons Hardwood Lumber Co.,
549 U.S. ___ (2007).
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