IMS ExpertServices sought a cognitive psychology expert for an economic damages case involving electronic gambling machines and electronic casino gaming devices, such as electronic slot machines and video poker machines. The plaintiffs claimed the devices are designed, marketed, and promoted to imply that the machines possess the characteristics and randomness of their mechanical counterparts as games of chance. In reality, electronic gambling machines and electronic casino gaming devices operate pursuant to computer programs and do not replicate the random and unpredictable nature of their non-electronic counterparts.
A forensic psychology expert was needed to consult on the cognitive psychology used to promote and encourage gambling via electronic gaming machines, also known as EGMs. Cognitive psychology is the school of psychology that examines internal mental processes such as the interpretation of visual images, patterns, and symbols.