Pharmaceutical Marketing Strategy Expert
This pharmaceutical marketing expert received his Ph.D. in marketing and is currently a Professor of Pharmaceutical Marketing Strategy. He teaches in an Executive Pharmaceutical Marketing MBA Program. He is widely published in industry journals both in the United States and internationally on pharmacotherapy topics. His research interests include pharmaceutical marketing strategy, product management, promotion/advertising, pricing, managed care, and public policy.
IMS Reference #3217044
This pharmacotherapy expert possesses diversified experience in strategic planning, policy issues, business development, and market research. He has an extensive background in pharmaceutical sales, product management, information products, and laboratory services. He has a wealth of knowledge in pharmaceutical marketing strategies. He frequently presents new drug products and laboratory procedures to regulated and private healthcare entities. This expert earned his B.S. in Marketing and Business Administration and is a member of the American College of Healthcare Executives and the Medical Marketing Association.
IMS Reference #5011448