Mass Communications Expert in Information Distribution

A mass communications expert in information distribution, specific to Latin America communities, was needed for a class action suit. The plaintiffs were former agricultural employees of plantations in Central America. The defendants were agricultural companies. Plaintiffs alleged they were exposed to pesticides while working for the defendants, and that the defendants fraudulently concealed the dangers of the agrichemicals.

IMS ExpertServices was asked to locate a mass communications expert in information distribution and message penetration analysis. Our client required an expert who could quantitatively analyze information distribution through mass communications media to the average Central American worker. An expert with an academic background in mass communication and knowledge of marketing and public relations techniques was desired.

Experts Presented:

Mass Communications Expert

This mass communications expert is a professor of advertising and mass communications, and also directs his institution's Center for Hispanic Marketing Communication. His areas of specialization and research include effects of mass communication, information delivery strategy, message penetration measurements, international and intercultural communication, and Hispanic marketing. He has published extensively on mass communication topics including marketing and mass communications in Latin America, intercultural communication techniques, communication networks in developing countries, and barriers to message penetration. IMS Reference #5045244

Marketing Strategy Expert

This expert in mass communications has 15 years of experience conducting market research in Latin America, Mexico and the U.S. Currently he works for a consulting firm that offers mass communication and marketing strategy services focused on the Hispanic market in the U.S. Previously he performed similar marketing research and strategy services for a company specializing in the Latin American market. He's also served as a consultant regarding marketing and mass media in Latin America for Fortune 500 companies. He holds a Ph.D. in communication and international business. IMS Reference #5045507