Business Development Expert

This business development expert in enterprise software has an M.B.A. in Marketing and 30 years of experience in software consulting and marketing. He is the founder and president of a business development and marketing enterprise specializing in product plans, sales forecasting, corporate strategy, partner recruitment, and mergers and acquisitions for enterprise software vendors. Having held the positions of Senior VP and Senior Director of Business Development and Group Director and Vice President of Worldwide Marketing, his particular areas of expertise lie in enterprise software product line pricing and life cycle strategies, marketing ROI, and sales force automation. He has served as an expert witness in a mergers and acquisitions case involving millions of dollars.

Expert witness in a mergers and acquisitions case between two software development giants.

• 30 years in software consulting and marketing peaking client's product pricing at $400,000 per transaction.
• Training course instructor on best practices for lead management, opportunity cultivation, and forecasting in conjunction with SFA and CRM systems.
• Created and developed circumstances for two mergers actualizing a collective market value of $750 M.

• MBA, Marketing
• BA, History and Economics

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