Generic Drug Expert

This generic drug expert is the president of a consulting firm specializing in the relationships between brand and generic drug industries. He has over 40 years of experience in pharmaceutical marketing, having held marketing positions in both the brand and generic drug industries. He was involved in the launch of 12 generic drugs and the sales and marketing of over 100 generic drugs. He has written articles on brand and generic drug issues, including advertising and patent expiration. He has a BS in Business, an MBA in Marketing, and is an experienced expert witness, having testified in deposition and at trial in cases involving generic versions of patented drugs.

• Testified in deposition and at trial
• Worked on cases involving generic versions of patented drugs

• President of a consulting firm specializing in the interactive relationships between brand and generic pharmaceutical industries
• Over 40 years of experience in pharmaceutical marketing
• Held marketing positions in both the brand and generic drug industries
• Involved in the launch of 12 generic drugs and the sales and marketing of over 100 generic drugs
• Wrote articles on brand and generic drug issues, including advertising and patent expiration

• MBA, Marketing
• BS, Business

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