Consumer Psychology Expert

As a Professor of Marketing, this consumer psychology expert teaches undergraduate and graduate level courses in marketing, consumer behavior and marketing research. One of his research efforts examines how outside factors, such as advertising and packaging, influence consumer behavior. His other research interests include consumer comprehension, perceived product quality and advertising law. Besides academic research, this expert has also performed over 750 consumer, marketing and communication studies in support of litigation, as well as conducted numerous consumer surveys for clients among the Fortune 500. He is a widely published author on the topics of consumer psychology and is frequently cited by fellow researchers.

• Expert reports
• Testimony at trial
• Served in over 100 cases

• Professor of Marketing
• Presented material before multiple organizations, including the International Trademark Association and the Federal Trade Commission
• Authored 10 books and over 130 book chapters and articles on consumer psychology
• Past President of the Association for Consumer Research
• Fellow of six organizations including the Society for Consumer Psychology and the American Psychological Association

• Ph.D., Social Psychology
• M.A., Psychology
• B.A., Psychology

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