Lead Generation Specialist

Job Type: Full-Time

Core Responsibilities

As the Sales Lead Generation Specialist, you are responsible for utilizing your hunter sales mentality to identify, develop and generate promising sales leads by nurturing contacts employing various sales narratives and communication techniques. The Sales Lead Generation Specialist will focus on applying a process of informing a universe of prospects, properly qualifying and prioritizing opportunities as the front-end awareness marketing to new buyers. The Specialist will work closely with an experienced sales professional to target and cultivate opportunities in both established and new territories.

The Sales Lead Generation Specialist will be a highly motivated, self-starter able to identify and develop new business prospects from multiple sources including inbound marketing leads, prospect lists, discovery and individual research. A dynamic personality possessing intellectual curiosity and a drive to reach decision makers is essential.

The Sales Lead Generation Specialist is expected to:

  • Develop new business opportunities via telephone and electronic communications
  • Initiate sales process by cold calling; strong emphasis on outbound phone calls
  • Develop a complete understanding of the organization’s structure and key buying influences of appropriate C- Level decision makers
  • Follow up on suspect opportunities and conduct research to identify and further quality potential prospects
  • Conduct a thorough needs analysis and determine prospects budget, decision makers, need, and timelines (BANT)
  • Build and cultivate potential prospect relationships by initiating communications and conducting follow-up communications in order to BANT qualify opportunities for the sales organization
  • Work with the client managers to ensure an ideal handoff of BANT qualified prospects
  • Work with the Director of Client Management to develop and grow the sales pipeline with highly qualified sales opportunities
  • Manage data for new and prospective clients in database, ensuring all communications are logged, information is accurate and documents are attached
  • Participate in training designed to complement the needs of the role
  • Prepare and analyze lead pipeline reports and dashboards

Required experience and knowledge:

  • Bachelor’s Degree in Business, Communications or related field preferred
  • 1-3 years of proven telemarketing and/or inside sales experience
  • Demonstrated ability to meet and/or exceed determined sales and activity quotas
  • Aptitude to learn sometimes complex solutions delivered via training
  • Strong time management skills
  • A proven track record of strong client relationships
  • Superior written and verbal communication, presentation and interpersonal skills
  • Confident, assertive, flexible, team-orientated and professional

Technical experience:

  • Ability to master product knowledge
  • Proficient in MS Office products (Excel, Word, MS Outlook, MS PowerPoint)
  • Experience with CRM Software preferred