Advertising Market Research Technology Expert

Case Description:

An advertising market research technology expert was needed in a patent infringement, misappropriation of trade secrets, and breach of contract case involving a global media research company in a dispute over consumer related personal data and proprietary information.

IMS ExpertServices was asked to locate an advertising market research technology expert in television media advertising or the pharmaceutical advertising industry with expertise in advertising research, comparative databases, data matching and cross-correlation for calculating return on advertisement investment measurements and analysis of consumer data and behaviors.

Experts Presented:

  • Advertising Market Research Technology Expert

    This expert has two decades of analytical and qualitative media advertising and marketing research. An industry leader and early innovator in online and internet advertising and consumer research related to media and technology, she currently is principal of her own private media and marketing research company and has extensive experience working with many high-profile, nationally recognized media and corporate clients. Previously she served as managing partner, vice-president, and senior marketing analyst for major marketing corporations, providing strategic interactive marketing analysis, consultation, and new methods for measuring both search and online advertising effectiveness. She holds a Ph.D. and an M.B.A. in marketing and statistics from a leading university and a B.S. in applied math-economics. IMS Reference # 5105494

  • Advertising Research Technology Expert

    This expert has over twenty years of experience in marketing and advertising research and previously worked as sales and development manager for a global leading corporation in the health & wellness industry. He has also served as a private consultant for multi-national corporations, and has been awarded over thirty-five honors and awards for his work in marketing research and science. This expert has authored or co-authored over seventy published articles on topics such as advertising, marketing, and the internet and technology, including topics such as consumer survey research and prediction, models for predicting market penetration, and marketing research specific to technology. He has presented at over fifty international advertising, marketing & research conferences and has provided expert consulting services to high-profile, national level corporations. He holds a Ph.D. in business administration and holds a number of prestigious academic appointments. IMS Reference # 4997812

Find the best expert for your case