Brand Development Expert in Consumer Goods Marketing

Case Description:

A brand development expert was needed for a breach of contract case involving consumer goods marketing. The plaintiff was a firm that specialized in marketing products through eCommerce and other marketing channels such as the Internet, catalogs and on home shopping TV channels. Plaintiff sought economic damages resulting from a failed business venture it entered into with the defendant. The celebrity defendant was accused of breaching the contract by not endorsing the product, causing economic damages to the plaintiff.

IMS ExpertServices sought an expert in brand development and brand valuation with marketing consulting experience in creating branding efforts using celebrity names in promoting products. In particular, experience branding food products that would be marketed through home shopping TV channels, the Internet, catalogs, or infomercials was sought.

Experts Presented:

  • Brand Licensing Strategy

    This brand licensing strategy expert works with an intellectual asset consulting firm specializing in trademark, patent and copyright licensing, and valuations. A seasoned consumer goods marketer, he is a twenty year veteran of the marketing industry with specific experience in brand development and licensing. He is a lecturer and author of over 150 articles on the subjects of licensing, valuation, reorganization in bankruptcy, technology and brand values, and the impact of licensing on value. This expert obtained his MBA from Harvard University and frequently consults on developing effective branding and licensing strategies for major companies and on establishing specific market values for trademarks, patents, brands and other intangible assets. IMS Reference #5009700

  • Brand Valuation

    This expert in brand valuation is recognized throughout the marketing industry as an expert in branding. He is a frequent commentator on branding, brand development, and brand positioning in the media including CNN, Fox News, ABC News, CBS News, and NBC Nightly News. He recently authored a book on branding that explores issues of brand management and brand valuation. He holds a degree from the University of California at Berkeley and has worked as a brand confusion and brand dilution litigation consultant. IMS Reference #5009669

  • Intellectual Property Valuation

    This intellectual property valuation expert is experienced in the analysis of trademarks, copyrights, patents and brands. With over 15 years of industry experience, he has served as an expert witness on over 40 cases relating to trademark infringement, royalties, lost profits and trade secret misappropriation. He has given over 20 presentations on IP valuation, branding valuation, and similar topics. His brand development experience focuses on the financial value of a brand a trademark. He has a bachelor's and master's in finance. IMS Reference #4709958

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