Casino Industry Expert in Player Tracking

Case Description:

A casino industry expert with knowledge of player tracking was needed for white collar crime litigation. The defendant allegedly conspired with a security services company to defraud the plaintiff, his employer. When the plaintiff attempted to recover its losses, the defendant claimed he lost his share in casino gaming.

IMS ExpertServices™ was asked to locate a casino industry expert with knowledge of player tracking. Player tracking describes the efforts undertaken by casinos to track gamblers’ play, including the games they play, their betting patterns and limits, and their total wagers, wins and losses. This is typically done through a combination of examining activity on a casino-issued player’s card, surveillance, security, and personal observations of pit bosses, dealers and other industry employees.

Experts Presented:

  • Casino Industry Expert

    This casino industry expert has over 29 years of experience in the casino gaming industry. He has worked with various casinos during opening or revamping to install player tracking systems, redesign the structure of slot departments, reduce expenses, and launch targeted marketing campaigns. This expert has taught casino industry courses at UNLV and assisted with accreditation of gaming courses at the Community College of Southern Nevada. He participated in the development and installation of the earliest player tracking systems in the early 1980s. IMS Reference #5024289

  • Casino Industry Expert

    This gaming industry expert offers market feasibility studies, due diligence, operations analysis, business and marketing plans, and player tracking program design. He’s held marketing and business development positions at several casinos. He revamped the player rewards program at one casino and oversaw beta testing of a new player tracking system at another. This expert has an M.A. in marketing from Cornell’s School of Hotel Administration. He has lectured at Cornell, UNLV, and the University of Nevada at Reno and participated on panels at the World Gaming Congress and other gaming industry events. IMS Reference #5024458

  • Player Tracking Expert

    This player tracking expert has more than 25 years of experience in the casino gambling industry. He founded a gaming services company that provides gaming market studies, casino project feasibility studies, competitive gaming equipment inventories, pedestrian traffic studies, and other services. His company offers a player counting service that has become a standard in the industry. Previously he held executive positions at Bally’s and Harrah’s. This expert understands both the macro perspective and the micro perspective of player tracking. He has been deposed as an expert witness on casino industry matters in the past. IMS Reference #5024293

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