E-Commerce Expert in Valuation of Website Traffic

Case Description:

An e-commerce expert in web applications was requested for a breach of contract case involving software downloads. At issue in the case were website traffic and software distribution statistics for a website offering a download of a desktop media player for playing MP3 files. Claimants maintained that the e-commerce site experienced more web traffic than was estimated.

IMS ExpertServices sought an e-commerce expert with experience in valuation of web traffic and e-commerce websites. The expert would need to be able to evaluate website statistics detailing site visits and downloads and determine related economic value.

Experts Presented:

  • e-Commerce

    This e-commerce expert earned her A.B. in economics from Harvard University and her M.A. in economics from Columbia University. She earned her Ph.D. from the Columbia Business School Finance and Economics Division. She has examined numerous issues related to software and the Internet, including start-up financing, software licensing, software distribution, email “spam”, and Internet company valuations. She has previously testified regarding economic damages in a breach of contract matter between an Internet software company and its distributor and led the team that analyzed more than 100 gigabytes of data to determine the effect of diverted Internet traffic on the growth and value of one of the Internet’s ten most highly trafficked websites. IMS Reference #4973523

  • Economics

    This economics expert specializes in applied microeconomic theory and econometric and statistical modeling. She has experience with a diversity of cases involving economic damages, antitrust, securities, intellectual property, and breach of contract. She has worked on econometrics and regression analysis of internet traffic and web application data. She attended Cambridge University and holds B.A. and M.A. degrees in economics. IMS Reference #4973621

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Industry: All, Computing