Entertainment Industry Expert in Youth Programming

Case Description:

An entertainment industry expert in youth oriented television programming was needed for a breach of contract case. The plaintiff was a provider of media and entertainment products and services. The defendant operated a satellite-based television network. The parties entered into an investment agreement that included the provision that the plaintiff could launch a generationally themed music channel. In dispute was whether the music channel subsequently launched by the plaintiff qualified as youth programming, specifically entertainment directed at “Generation Y.”

IMS ExpertServices conducted a search for entertainment industry experts with knowledge of youth culture and youth programming. Expertise in various entertainment industry media, especially music television programming and music video content, was required. Our client also required knowledge of youth oriented programming techniques in this expert.

Experts Presented:

  • Entertainment Industry Expert

    This entertainment industry expert is the vice president of music marketing for a leading media consulting firm. He represents the firm in the music, movie, and artist management industries. He has offered his expertise in youth programming and other niche markets to clients in radio, the recording industry and management. This expert's entertainment industry experience includes serving as executive producer for several television programs and music specials, including an extremely popular and groundbreaking youth oriented show for MTV. IMS Reference #5004385

  • Entertainment Industry Expert

    This entertainment industry expert has held executive positions at major music and print media companies where his focus has been creation of targeted marketing programs to reach teen and college age consumers. His expertise in youth programming has been harnessed in successful marketing campaigns for clients such as MADD, SADD, and Amnesty International. This expert maintains relationships with the nation’s leading teen research organization and with Mpower, the National Mental Health Association's initiative to reach young people through music, to keep his finger on youth trends for the entertainment industry. IMS Reference #500436

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