Market Survey Expert in Computer Peripherals

Case Description:

A market survey expert with experience marketing computer peripherals was needed for a patent infringement case. The plaintiff patented technology that improved the performance of disk drives by reducing vibrations, allowing the drives to perform more quietly and efficiently.

IMS ExpertServices was asked to locate a marketing expert with experience creating and assessing market surveys. Significant experience in product management of electronics or computer peripherals was also desired. A top tier marketing expert was needed to assess available market surveys and opine on their impact, if any, on damage estimates. Our client preferred an expert with advanced degrees in marketing or economics and significant experience in industry or academic research.

Experts Presented:

  • Global Marketing Expert

    This expert in marketing and strategic management has more than 30 years of experience consulting on marketing and economic issues including trademark, consumer surveys, advertising, marketing ethics, antitrust, damages, and valuations. He is also a professor of marketing and international business. He has an M.B.A. and Ph.D. in business administration from Harvard and has published extensively on global marketing. This expert has experience as an expert witness providing testimony on marketing matters. IMS Reference #4977897

  • Marketing Data Analysis Expert

    This marketing executive has more than 30 years of experience as a senior marketing, branding and research executive for clients in the computer industry. He has held the position of Chief Marketing Officer or Vice President of Marketing at several Silicon Valley startups and telecommunications firms. Earlier in his career he held senior executive positions at several major advertising agencies. This expert has a B.S. in economics and a Ph.D. in marketing. He has provided his expertise in marketing for actions in state and federal court. IMS Reference #4993686

  • Consumer Behavior Expert

    This market research expert has over 35 years of experience in marketing and consumer behavior. A Ph.D. in marketing and quantitative methods, he has over two decades experience as a professor at several graduate business schools. His industry experience includes offering information technology services to clients including IBM and Chase. This expert has offered his marketing expertise on several issues associated with intellectual property, branding strategy and marketing communications. IMS Reference #4993739

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