Marketing Strategy Expert for Antitrust Case in Mass Marketing

Case Description:

A marketing strategy expertwas requested for an antitrust case alleging exclusionary contracts and relative pricing programs. The concepts to be consulted on included fair competition among vendors, barrier to entry theories, and whether or not marketing and pricing programs met fair competition standards as defined by government regulations such as the Sherman Act.

IMS ExpertServices was asked to locate a marketing strategy expert with a thorough understanding of the methodologies of relative pricing programs associated with large ticket items. The expert’s experience needed to be in market pricing theories including promotional pricing structures, incentive programs, rebates, volume discounts, and distribution agreements.

Experts Presented:

  • Global Marketing

    This global marketing expert is president of a senior management marketing strategy consulting firm on subjects including distribution network planning and mass marketing strategies. He is an expert in U.S. and global market pricing theories, and familiar with the common use of promotional pricing strategies with large ticket items including buyer incentive programs, rebates and volume discounts in U.S. markets. He holds a B.S. and M.S. in Economics and an M.B.A. and Ph.D. in Business Administration from Harvard University. He has given testimony as an expert witness in deposition approximately 50 times and testimony in trial 12 times. IMS Reference #4977897

  • Marketing Data Analysis

    Though a great deal of his work involved advising electronics manufacturers, this expert in marketing strategy has experience covering all aspects of marketing to include distribution, advertising and sales strategies. He is a professor who regularly teaches graduate courses in Advanced Marketing, and Advertising and Promotion. Much of his teaching focuses on the subject of trade promotion, including everything from rebates to volume discounts to consumer incentives as well as the strategies of market leaders, and fair competition. His extensive graduate training includes an M.B.A. in Industrial Psychology, an M.S. in Business and a Ph.D. in Business.IMS Reference #4993686

  • Supply Chain Management

    This marketing strategy expert has wide-ranging experience dealing with functional procurement and contracting issues that gives him a unique understanding of supply chain issues from the buyer’s perspective. He offers training and consulting services specializing in procurement, contracting and supply management and is very familiar with the tactics of exclusionary contracts and relative pricing programs. He is a Fellow of the National Contract Management Association, Certified Purchasing Manager, and a Certified Professional Contracts Manager.IMS Reference #5001117

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