OEM Parts Expert in Automotive Industry

Case Description:

An original equipment manufacturing expert in auto parts with knowledge of OEM suppliers was needed for a trademark infringement case. The plaintiff, a major manufacturer of automobiles and auto parts, filed suit against the defendant, a dealer in secondary auto parts, alleging the defendant sold counterfeit auto parts it claimed were manufactured by the plaintiff.

IMS ExpertServices was asked to locate an OEM expert with knowledge of the automotive industry and the OEM supplier market. The expert was sought to consult on outsourcing and distribution practices of large auto manufacturers for their auto parts and their relationships to OEM suppliers. Additionally, the expert was needed to opine on trademark infringement relating to how auto part numbers are used.

Experts Presented:

  • Automotive Industry Expert

    This automotive industry expert has more than 30 years in the automotive aftermarket industry. He served in marketing and sales for various aftermarket auto parts and engine parts companies, eventually becoming president of the aftermarket group of an auto parts manufacturer. He developed a program of automotive aftermarket courses for the university where he teaches. This expert is a certified diesel mechanic who started his automotive career designing and building racing cars and engines. Currently he serves as vice president of a very large licensed OEM parts supplier. He has a B.S. in business administration and has served with the National Engine Parts Manufacturers Association. IMS Reference #5010862

  • Automotive Industry Expert

    This automobile industry expert has over 15 years of experience in the auto parts industry. He is founder and president of a company that offers consulting services to automotive parts manufacturers. Previously he held various technical, managerial and executive positions with aftermarket auto parts manufacturing and distribution companies. He consulted with a major online retailer to launch its retail automotive parts division and served as senior vice president of an OEM parts supplier. This expert has published and lectured extensively on OEM and aftermarket auto parts topics. IMS Reference #5010852

  • Automotive Industry Expert

    This automotive industry expert has more than 30 years of experience in the automotive parts distributing business. He owns an automotive warehouse distribution company with an inventory of more than 300,000 parts. He is a member of the Automotive Service Industry Association and the Automotive Parts and Service Association. This expert has acted as a lobbyist regarding anti-counterfeit legislation before Congress. IMS Reference #5010888

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