Online Activity Monitoring Expert

Case Description:

An online activity monitoring expert with expertise in website tracking was needed for an intellectual property case involving issues of patent validity and infringement. A major internet marketing and advertising research company was involved in allegations of patent infringement involving software used to report and collect user demographic and identification information.

IMS ExpertServices was asked to locate an online activity monitoring expert with a computer science background and experience in the design and operation of software used for information retrieval (IR), online activity monitoring, and/or website tracking. Specifically, this expert was needed to have software design experience in web interaction and behavioral science analysis, including quantitative analysis used to analyze user preferences and habits to address issues of patent validity and infringement.

Experts Presented:

  • Information Retrieval Expert

    With a Ph.D. in informational studies, this expert has more than two decades of experience in software development, design, and research. He currently specializes in search systems, information analytics, user design experience, and intellectual property analysis. As a consultant in this field, he has held the position of director of a company specializing in personal retrieval applications that was ultimately acquired by Google. As the designer and developer of one of the first web tracking and monitoring applications, he has significant experience in web tracking, web interaction behavior, and quantitative behavioral science analysis used to analyze user preferences and habits. He is a teacher and leader in web monitoring and tracking and has authored peer reviewed papers and a textbook on collecting and analyzing user internet data. IMS Reference #5017051.

  • Online Activity Monitoring Expert

    With a M.S. and Ph.D. in computer science, this expert is President of a private consulting company providing research and consulting services in the areas of information retrieval, data mining, web mining, and business analytics. He has over twenty years of experience in the field of data mining and analytics through web tracking systems and software, with significant experience in web user information and pattern analytics This expert is co-founder of a leading professional organization dedicated to data mining and discovery on the web. He has published more than 50 professional works on topics related to knowledge collection and web data mining. IMS Reference #5000960.

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