Online Advertising Expert in the Travel Industry

Case Description:

IMS ExpertServices™ has located online advertising experts to assist clients in the travel industry. The online travel industry consists of companies that provide various types of travel services, including travel agencies, airlines, tour operators, and cruise lines, that sell directly to consumers on the internet.

Experts are frequently needed in online advertising who are familiar with the travel industry and understand how business agreements are structured. Online advertising is a form of promotion that uses the internet for the expressed purpose of delivering marketing messages to attract customers online. One of the most common ways online advertising is purchased is via pay-per-click campaigns, where advertisers pay each time a user clicks on their listing and is redirected to their website. With pay-per-click, advertisers typically bid on keyword phrases relevant to their target market.

Experts Presented:

  • Online Advertising Expert

    This online advertising expert has executive level experience in air, hotel, and online travel agencies (OTAs). He led business strategies across all distribution channels, including the internet, for a global hotel chain. His main focus for the hotel chain was protecting and negotiating the use of trademarks and keywords in online advertising, including distribution partners, competitors, and purchasers of their branded terms. He has a BS in Logistics and Marketing. IMS Reference #5007622

  • Search Engine Optimization Expert

    This search engine optimization expert monitored direct competitors, indirect competitors, and online travel agencies for an airline company website. He worked on keyword search and search engine optimization (SEO) strategies. He negotiated sales and distribution agreements with several online travel agencies, including Expedia, Travelocity, and Orbitz. He has an MBA in Computer Information Systems and a BS in Finance. IMS Reference #5059278

  • Online Travel Agency Expert

    This online travel industry expert was a global account manager of online travel agencies for an airline. He was responsible for sales and distribution strategies with all global online travel agencies and accounts. He negotiated sales and distribution agreements with online travel agencies including Expedia, Travelocity, Priceline, and Orbitz. He attended online travel industry conferences and forums regularly. IMS Reference #5059277

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