Pay-Per-Click Experts in Search Engine Marketing
IMS ExpertServices has located pay-per-click experts for various types of litigation. Pay-per-click is an internet advertising model used in search engines, advertising networks, and content sites in which advertisers pay only when their ad is clicked. With search engines, advertisers bid on keyword phrases relevant to their target market. Websites that utilize pay-per-click ads will display an advertisement when a keyword search matches an advertiser's keyword list, or when a content site displays relevant content. These ads, called sponsored links or sponsored ads, appear above or adjacent to organic results on search engine results pages (SERP).
Experts in pay-per-click advertising who are familiar with search engine marketing, the history of pay-per-click, and how pay-per-click technology aides advertisers and search engines are the most often requested types of experts in this field. The experts below are examples of the relationships we've built in this industry.
This e-commerce expert heads a consulting firm specializing in pay-per-click, internet marketing, internet strategy and internet channel management. He has used pay-per-click systems for a number of years and has assisted a number of clients with pay-per-click campaigns. He has published books on search engine marketing and is an experienced expert witness, having given testimony in deposition and at trial. IMS Reference #5018868
Pay-Per Click Expert
This expert has over 13 years of experience in pay-per-click advertising. He developed a valuation model based on PPC and a traffic monetization estimation procedure. He also launched a domain name secondary market in the late 1990s. He has a Ph.D. and MS in Economics. He has expert witness experience and has given testimony in deposition. IMS Reference #1218093
Search Engine Optimization Expert
This pay-per-click expert has over 12 years of experience in search engine optimization (SEO). She founded a search marketing agency and has been a guest speaker at search industry conferences. She is experienced in pay-per-click fraud analysis and search traffic auditing and has been quoted in numerous publications including The New York Times, The Wall Street Journal , and Newsweek. She has served as an expert consultant and has given deposition testimony. IMS Reference #5057995