Web Applications Expert in Web Analytics

Case Description:

A web applications expert was sought for a patent infringement case involving web analytics services for measuring web traffic and other internet metrics. Both parties were involved in providing the internet community with web applications for data capture and warehousing. This data known as internet metrics is used by internet marketing for data mining and business decisions regarding spending on internet advertising using banner advertising and pay-per-click advertising, commonly referred to as PPC advertising.

IMS ExpertServices was asked to locate a web applications expert from the computer software industry with a strong background in web analytics. The expert was required to have a working knowledge of how web applications software is used by internet marketers and internet advertising companies.

Experts Presented:

  • Web Applications Expert

    This web applications expert has fourteen years of experience in the web analytics and data mining fields. A former associate professor of computer science at Columbia University, this expert taught the department's graduate level courses in web analytics and data mining. Additionally, he is a respected leader in the development of web-analytics software tools, and, as a business consultant, he has experience in integrating a variety of web-analytics software products into comprehensive data acquisition plans. He is literate in software code, including Perl, Java, C, C++, and SQL. He earned an M.S. and Ph.D. in computer science from an Ivy League university. IMS Reference #5015512

  • e-Business Expert

    This expert in web applications and e-commerce metrics is a Professor of Information and Software Engineering who created and taught Scientific and Statistical Databases coursework. Heavily involved in e-Business and e-Commerce technologies, his research focuses on agent-based systems, knowledge management for e-business, and data mining and knowledge discovery in databases. He holds a Ph.D. in Engineering and an M.Sc. in Electrical Engineering. This web applications expert is recognized nationally and internationally for his expertise in information technologies and data management systems. IMS Reference #5015690

  • Software and Website Development Expert

    A software industry veteran for over 15 years, this e-Advertising metrics expert is president of a company which is emerging as the leader in on-demand marketing analytics. He has a strong background in software development and web applications. He has launched several software products, primarily business intelligence and web-based content platforms that are widely utilized in the ecommerce industry. This expert holds a Master's degree in Computer Science and has been published in numerous software industry journals. IMS Reference #5015511

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