Survey Design Methodology: Assessing the Responsiveness and Attitudes of Likely Jurors Across Four U.S. Venues.

By Clint Townson Ph.D. and Carolyn Spencer-Mork

Between July 6-27, 2020, IMS Consulting & Expert Services conducted two surveys examining how likely it would be for respondents to report for jury service during the COVID-19 epidemic. A total of 494 respondents, who we selected to match the characteristics of Chicago, Houston, Los Angeles, and New York City participated in the research.

The survey included collecting demographic data as to jurors’ gender, age, education, financial status, marital status, home ownership, religion, and political affiliation. Importantly, we also examined several attitudinal items pertaining to cognitive ability, authoritarianism, and legalistic reasoning. We also asked several in-depth questions about previous jury service and respondents’ attitudes about the American jury system.

We asked respondents about their willingness to serve on a jury in the midst of the COVID-19 pandemic. We also explored their reasoning behind whether they would report, and we asked about which COVID-19 preventative measures would be necessary for them to do so. Finally, we asked for their opinions on what jury service during the pandemic would look like in terms of duration and attentiveness.

As demonstrated below, the overall recruit was successful and we believe predictive. The actual results based on this sampling can be found on our COVID-19 Resource Hub.

IMS Consulting & Expert Services

IMS Consulting & Expert Services delivers consultative trial and expert services for the most influential global firms. For nearly thirty years, the company has been dedicated to helping clients tell clear and persuasive stories that educate jurors and decision-makers. Through more than 20,000 cases and well over 1,000 trials, attorneys have trusted IMS to equip them with the perspective and tools they need to help their clients succeed. With offices in New York, Dallas, Oakland, and Pensacola, the company provides persuasion strategy, expert witness, jury consulting, trial graphics, and trial presentation services. IMS has been recognized as an industry leader by several notable publications, receiving nine consecutive rankings on the Inc. 5000 list, standing in ten categories of The National Law Journal’s “Best Of 2021” awards, and positioning in the National Law Review’s prestigious “Go-To Thought Leader” awards for three consecutive years. More at

FEATURING: Clint Townson Ph.D.

With a Ph.D. in the field of communication, Clint knows how to deliver crisp, effective courtroom messages. His work as a university instructor enabled him to develop an adaptive instructional style which he now uses when he prepares different types of witnesses for trial. During his training as a trial consultant, Clint became skilled at evaluating mock trial data and identifying the traits that are predictive of verdict outcomes. Read more about Clint Townson >>

FEATURING: Carolyn Spencer-Mork

A jury consultant for well over a decade, Carolyn has consulted on over 250 cases throughout the country. As a socio-cultural anthropologist, she understands methods of communication, jury psychology, and group dynamics. Carolyn helps her clients leverage early insights. She holds a master’s degree in anthropology and is fluent in Russian. Read more about Carolyn Spencer-Mork >>

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