Survey Design Methodology: Assessing the Responsiveness and Attitudes of Likely Jurors Across Four U.S. Venues.

By Clint Townson Ph.D. and Carolyn Spencer-Mork

Between July 6-27, 2020, IMS ExpertServices conducted two surveys examining how likely it would be for respondents to report for jury service during the COVID-19 epidemic. A total of 494 respondents, who we selected to match the characteristics of Chicago, Houston, Los Angeles, and New York City participated in the research.

The survey included collecting demographic data as to jurors’ gender, age, education, financial status, marital status, home ownership, religion, and political affiliation. Importantly, we also examined several attitudinal items pertaining to cognitive ability, authoritarianism, and legalistic reasoning. We also asked several in-depth questions about previous jury service and respondents’ attitudes about the American jury system.

We asked respondents about their willingness to serve on a jury in the midst of the COVID-19 pandemic. We also explored their reasoning behind whether they would report, and we asked about which COVID-19 preventative measures would be necessary for them to do so. Finally, we asked for their opinions on what jury service during the pandemic would look like in terms of duration and attentiveness.

As demonstrated below, the overall recruit was successful and we believe predictive. The actual results based on this sampling can be found on our COVID-19 Resource Hub.

IMS ExpertServices

IMS ExpertServices delivers consultative trial and expert services for the most influential global firms. Over nearly three decades and through more than 20,000 cases and well over 1,000 trials, clients have trusted IMS to equip them with the perspective and tools they need to help their clients succeed. With offices in the San Francisco Bay Area, Dallas, Pensacola, and New York, the company provides trial strategy consulting, jury consulting, trial graphics consulting, trial presentation consulting, and expert witness recruitment and management. IMS has earned nine consecutive rankings on the Inc. 5000 list, won recognition by The National Law Journal in six categories of its “Best of 2020” awards, by Corporate Counsel Magazine as winner in eight categories of its “Best of 2019” awards, and as “Go-To Thought Leader” for two consecutive years by The National Law Review.


FEATURING: Clint Townson Ph.D.

With a Ph.D. in the field of communication, Clint knows how to deliver crisp, effective courtroom messages. His work as a university instructor enabled him to develop an adaptive instructional style which he now uses when he prepares different types of witnesses for trial. During his training as a trial consultant, Clint became skilled at evaluating mock trial data and identifying the traits that are predictive of verdict outcomes. Read more about Clint Townson >>


FEATURING: Carolyn Spencer-Mork

A jury consultant for well over a decade, Carolyn has consulted on over 250 cases throughout the country. As a socio-cultural anthropologist, she understands methods of communication, jury psychology, and group dynamics. Carolyn helps her clients leverage early insights. She holds a master’s degree in anthropology and is fluent in Russian. Read more about Carolyn Spencer-Mork >> 

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