INTEGRATED SERVICES

A Partnership Designed to Help You Put It All Together in a Way No One Else Does

IMS is the nation’s leading provider of trial and expert services for complex litigation. Our clients have exclusive access to the only fully-integrated portfolio of expertise and tools needed for trial.

In 2019, IMS ExpertServices acquired The Focal Point, a highly-respected national litigation consultancy with offices in Dallas, New York, and the San Francisco Bay Area with more than three decades of experience in the trenches at trial. This partnership with The Focal Point was cultivated to equip clients with deeper access to the services and perspective they need to design and execute strategies throughout the entire civil trial process. Both firms bring a reputation for excellence to every client engagement, and share a deep commitment to values including diligence and exceptional client service. Collectively, we have earned strong customer loyalty from top practitioners at the most influential global firms, across 20,000 cases and well over 1,000 trials.

Today, IMS clients can strategically draw on the five essential tools needed to consistently persuade and win: a well-developed persuasion strategy; expert witnesses who persuade; research to validate persuasion strategy; powerful visual advocacy; and seamlessly-delivered courtroom technology.

Our clients rely on us for perspective, context, and our award-winning tools of persuasion and unique methodologies crafted through nearly thirty years of work across every venue, every type of matter, and through carefully observing how jurors, judges, and arbitrators decide which side wins.

Working With IMS Consulting

In addition to expert witness services, IMS clients can access consulting services in areas including trial strategy, jury research and consulting, trial graphics and animation, and trial presentation.

1. Evaluation: We help you test and refine your case and themes with the perspective, information, persuasion tools, and context needed to win.
2. Persuasion: You will advance your case with the credible research, experts, visualizations, and context needed to compel and persuade.
3. Results: Our team’s tested and deep industry and litigation experience across 20,000 cases and hundreds of trials translates to value and efficiency for your client, and solid confidence for your case.

Through decades of practice and trial experience, we have developed four foundational principles we apply to position clients for success:

First Principle: To maximize your position for winning, you must have five essential tools: A well-developed Persuasion Strategy based on a compelling story told in a deliberate and carefully chosen order that merges powerful themes with a clear factual theory; Expert Witnesses with the professional knowledge and integrity to teach jurors and, to do so in a way that convinces them why you should win and the other side should not; Jury Research, both qualitative and quantitative, to determine if your strategy works, your story persuades, which jurors are most favorable, and what tools your jurors need; Powerful Graphics that help lawyers think visually, which is how most jurors learn, and Seamless Delivery in court from trial techs who provide faultless service based on what they’ve learned working on hundreds of trials.

Second Principle: Clients gain the benefit of using our Theory of Core Values, an approach that reveals how jurors decide cases using a combination of eight core values (compassion, empathy, orderliness, fairness, science, common sense, social mores, and self-interest). Since first formally publishing this concept almost twenty years ago, we have incorporated it into everything we do. Our Advisors help construct strategies that satisfy a juror’s need to affirm one or more core values; our Trial Consultants produce graphics that appeal to these core values; and our Jury Consultants help identify and select jurors based on which core values underly your client’s case. This unique approach to analyzing and organizing any case has resulted in hundreds of winning verdicts.

Third Principle: Trial strategy is the most effective way to uncover what your case is really about and how you can increase your chances of winning. We help clients craft winning strategies through a unique process that has been perfected and customized over decades of trials. Mental Mining® focuses on uncovering and developing the “toe holds” jurors require to begin to understand and trust in your case. Through this process we identify and develop the key themes and strategies needed to enhance your opening statements, witness presentations, and closing arguments. The result is a coherent strategy action plan that helps your team craft a simple but powerful case story and, to the extent discovery is pending, helps your team focus resources on those issues most likely to ultimately matter in presenting the case.

Fourth Principle: We are great long-term partners. Our partnerships with clients form early and continue often for decades, spanning multiple cases over what may end up being a client’s entire professional career. As partners, we complement each other, as true partners should. The lawyer brings a deep understanding of facts based on months, if not years, of hard discovery and detailed study. We bring a broader perspective. Since we have not had to get into the minutiae and since we are not invested in any theory or argument, we are free to assess clients and witnesses objectively. Because of our experience working on hundreds of other similar cases, we can tell you what has and hasn’t worked. The power of this partnership lies in our combined ability to find the powerful story that often lies somewhere between the forest and the trees.