to validate your strategy, story, and witnesses

We help you understand your jurors and the Core Values that will motivate them to fight for you in deliberations.


For over 30 years, the country’s top law firms have trusted Jury Consultants from The Focal Point to provide jury research services in more than 10,000 cases. Our Jury Consultants provide insight into how jurors will perceive key issues, evidence, and testimony. They make substantive contributions to your litigation strategies and assist you in preparing persuasive cases. To do this, they rely on a combination of rigorous social science methods, decades of practical experience, communication theory, jury psychology, information processing theory, group dynamics, and our own understanding of the Eight Core Values that motivate jurors decision-making.

Validation of your trial strategy requires jury research to maximize the chances your client will ultimately win. This requires both qualitative and quantitative research to find answers to these questions:

  • Does your proposed strategy work?
  • Does your story have themes and a plot that resonate?
  • Is your presentation understandable and compelling?
  • Which potential jurors are most likely to become your advocates in deliberations?
  • What tools do those jurors need to evaluate, understand, and advocate for your case?

We design and staff our mock trials and focus group research (live or online) to generate the highest level of quantitative statistical advice as well as the finest qualitative analysis to feed back into your voir dire and trial strategy. We will carefully recruit mock jurors to precisely match the demographic characteristics of a typical jury panel in your venue, as crucial step to ensure meaningful results. Following the research project, we will deliver a written summary and a personal presentation summarizing the key findings and providing practical recommendations for trial strategy.


IMS Jury Consultants have a variety of tools to help you understand how jurors will receive and process your case, including:

Focus Group Research: Facilitated discussions with mock jurors, either in-person or online, that provide insights into jurors’ likely reactions to case themes and arguments and that assess how jurors are likely to understand key issues.

Mock Trial Research: Simulated trial presentations with jury deliberations, either in-person or online, to assess which arguments are persuasive by uncovering jurors’ decision-making processes as they forge consensus on specific verdict questions.

Community Attitude Survey: Develops profiles of favorable and dangerous jurors through telephone surveys designed to identify public impressions of the parties, assess reactions to the positions of the parties, and uncover pre-existing atti¬tudes within your likely venire.

Witness Preparation: Enhances the clarity and confidence of fact and expert witness testimony at trial and depositions with communication skills training and strategic recommendations.

Voir Dire Strategy: Development of voir dire questions that will effectively identify dangerous jurors and provide an opportunity for them to express a bias that may support a challenge for cause.

Juror Questionnaires: Artful development of supplemental juror questionnaires that appear neutral but in fact identify the most dangerous jurors without exposing favorable jurors.

In-Court Analysis of Juror Questionnaires: For cases in which only a few minutes are permitted to review juror questionnaires, a coordinated team-based approach to a flash review of essential information and identification of concerns and questions for voir dire.

Overnight Analysis of Juror Questionnaires: For cases in which the court provides more time to review questionnaires, quick input of information into a database that generates “face sheets” that summarize essential information and provide an overall evaluation of each prospective juror.

Jury Selection: Assistance tracking and interpreting juror comments and analysis of that information against jury questionnaire answers, enabling data-driven recommendations to be offered in real time.


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