Consumer Behavior

Consumer behavior is the study of how people buy, what they buy, when they buy and why they buy.

Case Study

Market Survey Expert in Computer Peripherals

A market survey expert with experience marketing computer peripherals was needed for a patent infringement case.

Case Study

Pharmaceutical Marketing Expert in Class II Medical Devices

A pharmaceutical marketing expert was requested for an antitrust case concerning Class II medical devices.

Case Study

Consumer Behavior Expert in Marketing and Advertising

A consumer behavior expert was needed for a class action claiming a misrepresentation of health risks associated with light cigarettes.

Case Study

Data Mining Expert in Data Warehousing

A data mining expert was needed for a breach of contract case alleging misappropriation of trade secrets.