Consumer Marketing

Consumer marketing is a fundamental aspect of business, incorporating advertising, distribution, and selling, and concerned with anticipating the needs and wants of customers, often through market research.

Case Study

Marketing Campaign Expert in Direct Mail

A marketing campaign expert with extensive knowledge of direct mail marketing campaigns was requested for a damages case in a southern state circuit court.

Case Study

Polypropylene Expert for Market Valuation

A polypropylene expert was needed to provide market valuation services in the dissolution of a business partnership in the petrochemical industry.

Case Study

Brand Development Expert in Consumer Goods Marketing

A brand development expert was needed for a breach of contract case involving consumer goods marketing.

Case Study

Consumer Behavior Expert in Marketing and Advertising

A consumer behavior expert was needed for a class action claiming a misrepresentation of health risks associated with light cigarettes.