Customer Resource Management (CRM)
Customer relationship management (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects.
Case Study
Search Engine Technology Expert
A search engine technology expert was needed with expertise in content analysis involving search engine queries and click through rates relative to internet marketing in a patent infringement dispute.
Case Study
Software Project Failure Expert in CRM Implementations
A software project failure expert in Customer Relationship Management software implementations was needed for a breach of contract case.