Focus Groups

a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.

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COVID-19 Focus Group Research Overview

IMS has been conducting a series of in-depth focus groups designed to examine COVID-19 issues and several types of litigation related to the pandemic.

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COVID-19 Jury Focus Group Insights

Learn how COVID-19 is affecting juror attitudes and gain insight for COVID-related litigation.

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The Letter of the Law Amid COVID-19: Has the Pandemic Changed the Way Juries Use Logic and Checklists to Make Decisions?

Identifying the "checklister" jurors and how to appeal to them during COVID-19 litigation.

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Foreseeability: What Constitutes Preparedness in the Face of COVID-19?

The lack of precedent around the COVID-19 pandemic and the concept of preparedness.

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How Will the Concept of ‘Personal Responsibility’ Influence the Attitudes of Jurors?

The theme of personal responsibility and its importance during COVID-related litigation.

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On COVID Time: Why Timelines Are More Important Than Ever

The use of timelines and their importance during COVID-related litigation.

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Survey Design Methodology: Assessing the Responsiveness and Attitudes of Likely Jurors Across Four U.S. Venues

We asked respondents about their willingness to serve on a jury in the midst of the COVID-19 pandemic.

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Reimagining Jury Research: Five Lessons from the Virtual Field By Carolyn Spencer-Mork

The best approaches to jury research and how to be successful in the virtual environment.