Global Marketing

Global marketing is marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.

Case Study

Comparative Advertising Expert in Market Rivalry

A comparative advertising expert was needed for complex commercial litigation surrounding claims of false advertising.

Case Study

Market Survey Expert in Computer Peripherals

A market survey expert with experience marketing computer peripherals was needed for a patent infringement case.

Case Study

Marketing Strategy Expert for Antitrust Case in Mass Marketing

A marketing strategy expert was requested for an antitrust case alleging exclusionary contracts and relative pricing programs.