Marketing Research

Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services.

Case Study

Advertising Market Research Technology Expert

An advertising market research technology expert was needed in a patent infringement, misappropriation of trade secrets, and breach of contract case.

Case Study

Mass Communications Expert in Information Distribution

A mass communications expert in information distribution, specific to Latin America communities, was needed for a class action suit.

Case Study

Consumer Behavior Expert in Marketing and Advertising

A consumer behavior expert was needed for a class action claiming a misrepresentation of health risks associated with light cigarettes.