FOR IMMEDIATE RELEASE – May 29, 2019
IMS REVEALS NEW BRAND IDENTITY WITH REDESIGNED LOGO AND WEBSITE DESIGN
PENSACOLA, Fl –May 29, 2019 – IMS ExpertServices, the consultative expert services firm recognized for supporting complex commercial litigation and important matters, has unveiled a redesigned brand identity, logo, and newly updated website. These changes come during a period of extensive growth for the award-winning company, and the launch of a new customer-focused thought leadership publication strategy.
“We are currently in the midst of unprecedented development here at IMS,” remarked James Crane, Chief Relationship Officer. “With that growth, and in response of the rapidly-evolving landscape for commercial litigation, we launched a diligent effort to update and position the IMS brand to increase our responsiveness to clients’ needs for strategic insights, thought leadership, and unparalleled service.”
During the process of rebranding, IMS sought to engage the firm’s professionals and draw in the voice of customers. To achieve this, the company conducted extensive market research and leveraged a third-party branding consultant with experience interpreting business development trends effecting AmLaw 200 firms and complex commercial litigation practices.
Reflecting on the intensive market research and rebranding initiative that led to the firm’s new brand architecture and assets, IMS Director of Strategic Communications and Marketing, Teresa Barber said, “There is a commitment at IMS to our clients. This dedication rang out clearly in our research and client interviews, and was echoed throughout all discussions with IMS professionals and experts. Our third-party due diligence highlighted customers’ appreciation for the insights and trends we deliver for firms and practices, and identified an affirming loyalty from both attorney customers and the top subject matter experts in our network; and that loyalty is something we strive to earn and preserve each day.”
The updated brand identity represents the firm’s dedication to protecting and enhancing clients’ reputations and positioning them for success. Each facet of the new logo was crafted to represent the unique values recognized by the company’s customers, including a culture of service excellence and intellectual curiosity, a deep dedication to ensuring clients’ needs are understood and exceeded with the highest quality, and respect for relationships. The brandmark diamonds represent enduring service and the alignment of key strategies and partners. A check mark within the brand text underscores a commitment to quality and diligence, translating to seamless customer experiences as the firm identifies and translates needs for expert services, delivers conflict-free candidates and solutions, and provides managed administrative support to empower clients to focus on strategy and avoid administrative distractions.
The newly-redesigned website features easy-to-navigate pages, along with accessible resources and thought leadership designed to help subject matter experts within the firm’s community of expertise engage efficiently with the attorneys who need them, and to help clients develop their practices and stay abreast of trends through industry intelligence, case studies, and articles on topics carefully curated for distinct practice areas. The site and new branding incorporate a refreshed color palette, with deep cobalt representing useful intelligence and the drive for deep understanding of client needs, and lighter shades of blue denoting a continual exploration and responsiveness to innovations, intelligence, and emerging barriers that must be addressed to help clients succeed.