that teach and persuade

We bring your story into focus to engage, educate, and persuade jurors.

Working With IMS Trial Consultants and Graphic Designers

Thought Leadership Breakthroughs: Our reputation was built on providing clients with intelligent and creative visual solutions to their advocacy challenges. The art of information design, marketing, and storytelling, coupled with the rules of effective informational architecture, underlie each of our demonstratives. Our designs are clean, clear, and persuasive. Our Trial Consultants and Graphic Designers work together to ensure your demonstrative evidence is accurate, on time, looks great, and works even better. Also, since we know from experience the rules of evidence, your graphics are readily approved by judges, thereby ensuring your efforts are not wasted.

Proprietary Processes and Methods: Through three decades, we have developed several unique, innovative, and sophisticated design theories and processes built on our understanding of how cases are won and how decision-makers learn visually. They include:

  • The Five-Step Method for Visual Thinking
  • The Nesting-Doll Theory of Expert Testimony
  • The Theory of Toe-Hold Learning
  • Information Architecture in Trial Graphics
  • The Taxonomy of Twelve Key Graphics

Implementing these theoretical frameworks, we help you focus on the information jurors need to evaluate, retain, and understand your case—so that they ultimately become your advocates.

Demonstrative Production: Great design engages, educates, and can more than double a juror’s ability to recall your evidence. Graphics are important tools that help decision-makers become effective advocates for your side during deliberations. Our Trial Consultants and Designers can produce demonstrative evidence in any media: digital slides, static and dynamic trial boards, 2D/3D animation, physical models, and live demonstrations. We pioneered the use of interactive technology at trial and continue to be the leader in that area. Using site measurement, audio recording, or videography and photography, our media production specialists can assist you or your expert witness in capturing evidence for later use in reports, in motions, and at trial.

IMS is the nation’s leading provider of trial and expert services for complex litigation. Our clients have exclusive access to the only fully-integrated portfolio of expertise and tools needed for trial.


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