PERSUASION STRATEGY

that tells a great story—yours

We deliver a strategy development process that enables you to communicate to the jurors what happened, why they should care, and why you are entitled to win.

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STORIES THAT DON'T RESONATE AREN'T WORTH TELLING

The best trial lawyers are teachers who can advance the most powerful tool of a great story. If told in a compelling way, this story results in listeners’ increased understanding and empathy. The difference between a mediocre story and a great one is often perspective. In order to have proper perspective, one must be close enough to the story to see the facts in sharp focus but sufficiently removed from it to see what facts matter and how to connect them in a way that tells the most coherent and persuasive story. We deliver that perspective for clients.

We specialize in helping you take boxes of documents filled with facts—something that no juror will care about—and turn them into a legally relevant story through which your jurors will understand what happened, why they should care, and why you should win.

Working with IMS Strategy Advisors

Our Strategy Advisors offer critical tools to assist clients and trial teams, including:

  • Initial Case Evaluations are provided, after a brief review of the facts of the case, in a one-hour session during which we react to the known facts, proffered theories, optics, politics, etc. Based on our years of experience trying cases before juries, we provide our initial thoughts on challenges, opportunities, and possible next steps. This evaluation session can be a good time to discuss discovery strategies, settlement advocacy, expert witness requirements, venue analysis, jury research, and other services that might be needed.
  • Mental Mining® Strategy Sessions are half- or full-day guided discussions during which we ask probing questions, listen critically, challenge clients to clarify and distill case themes, and record the results. Together, we will develop the factual theory of the case, identify underlying themes, create our “story” for the jury, and sketch the critical demonstrative ideas for trial. Mental Mining® sessions are most valuable when performed early in the case, towards the end of discovery, but they can be conducted at any time and repeatedly in response to case developments.
  • Trial Summits are generally full-day sessions held shortly after the end of discovery but while there is still sufficient time before trial to make sure that all stakeholders are aligned on the facts, the legal strategy, trial themes, logistics, etc. The team decides between alternative theories and creates a detailed agenda for the trial presentation and items that must be accomplished prior to trial.
  • Advisory Sessions can be held at any time with a Strategy Advisor who will help prepare witnesses, participate in research exercises, work with others on key demonstratives, review opening statements or closing arguments, monitor the trial for real-time strategy adjustments, and participate in post-verdict analysis.

Recognition of Excellence

Hear what your colleagues are saying about IMS | The Focal Point.

“I have been very pleased with the experts you have provided, and will advocate that we use your services again.”

IP Boutique Firm
Senior Partner

“Your expert's findings aided us in properly evaluating the case, which in turn assisted us in reaching an agreeable settlement of the matter. We were very pleased with the expert's capabilities.”

Am Law 200 Firm
Partner

“I have used IMS on several projects and have been very impressed with their responsiveness and the quality and depth of the potential experts that they have been able to locate to assist us in a wide range of litigation matters.”

Am Law 100 Firm
Partner

“I was very impressed with your approach and attention to my needs. You brought me top, non-conflicted experts, in a very narrow field that is rife with conflict issues, in a short period of time.”

Am Law 200 Firm
Litigation Managing Partner

“I was most impressed by how responsive you were.”

Am Law 100 Firm
Class Action & Securities Litigation Co-Chair

“Out of the several expert search firms I contacted for this search, there is no comparison as to quality of service and results I received from your firm. You all have done excellent work and I really appreciate it.”

Am Law 100 Firm
Associate

“It was a very good call to use your services to find such a focused expert for this case, and I am grateful for your services. Nice work!!”

Boutique Firm
Partner

“We've been working with several other expert companies, and I just have to let you know that you guys have FAR AND AWAY been the superior service in ALL aspects. We know that this was a narrow area of expertise, and the others had people call us out of the blue, that weren't remotely close to what we were looking for. This was my first time finding experts this way, and you guys have made my job really easy. Next time, I'll just have to make one call!”

Am Law 100 Firm
Litigator

“I have found that using IMS provides me with a spectrum of potential industry or subject matter experts that my clients have not thought of. I have found several excellent testifying experts through you.”

Am Law 100 Firm
Attorney

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